Southeast Asia and the Middle East & North Africa are emerging as the beauty industry’s fastest-growing markets. SEA’s digitally native Gen Z consumers are driving skincare, makeup, and halal beauty demand, while MENA leads in premiumisation, luxury fragrances, and dermatology-led skincare. As clean beauty and culturally aligned products gain momentum, brands that localise and adapt to these markets will capture the next wave of global beauty growth.

Thailand’s Clean Air Act transforms citizen advocacy into law, creating the country’s first framework for air-quality governance. It targets PM2.5 pollution, applies the Polluter Pays Principle, and empowers local authorities marking a shift from crisis management to prevention and linking environmental policy with ESG accountability.