Strategic Communications & ‘Nerdy’ PR

We don't just do PR.

We engineer influence.

Craft powerful public advocacy campaigns, secure media coverage, design memorable experiences, establish executive thought leadership, and strengthen your corporate branding and positioning.

Forget surface-level engagement; MCG's "nerdy" approach to strategic PR dives deep into audience and media landscapes to develop measurable, impactful strategies that drive positive change.

To truly resonate and achieve meaningful results, organisations need more than just traditional PR; they need strategic communications engineered for impact, fuelled by data, and delivered with MCG's 'Nerdy' PR approach. We blend the art of compelling storytelling with the science of rigorous data analysis, providing a comprehensive suite of services designed to elevate your brand on the global stage.

We blend compelling storytelling with the precision of social and cultural insights, crafting winning strategies for public advocacy campaigning and impactful media engagement.

Combining our excellence in Public Affairs, Business Diplomacy, and Stakeholder Intelligence, MCG provides counsel on navigating complex global landscapes, understanding cultural nuances, and building relationships with diverse stakeholders. We empower you to communicate effectively across borders, building trust and fostering understanding in a world that demands cultural intelligence.

Our meticulous campaign planning generates specific improvements, underpinned by a commitment to ethical and responsible communication and a constant exploration of innovative PR techniques for positive transformations.

We design unforgettable experiences through strategic public relations, innovative experience design, and seamless event management, fostering deep connections with your audience to champion the market. MCG elevates your leaders as influential voices with strategic thought leadership and executive profiling, building credibility and trust. Finally, we define your unique market presence through powerful corporate positioning and cohesive corporate branding, ensuring your message resonates consistently.

Beyond mere branding, we meticulously analyse and apply public relations as a powerful tool with a purpose-driven approach focused on real-world impact.

Explore some of Our SC/PR Scopes of Work

  • Public Advocacy Campaigning and Media Engagement: We craft compelling narratives and deploy targeted campaigns to shape public discourse and secure impactful media coverage. We understand the nuances of different media landscapes across the globe, ensuring your message resonates with the right audiences through the most effective channels

    Public Relations, Experience Design and Event Management: We design and deliver memorable experiences, from meticulously planned events to engaging PR initiatives, that build brand affinity and foster meaningful connections with your stakeholders. We create experiences that are culturally relevant and resonate with diverse audiences

    Thought Leadership and Executive Profiling: We strategically position your leaders as industry experts, crafting compelling content and securing high-profile speaking engagements to enhance credibility and build trust in your brand. We help you establish a powerful voice in the global conversation

    Corporate Positioning and Corporate Branding: We define and articulate your unique value proposition, crafting a powerful brand identity and ensuring consistent messaging across all platforms. We help you establish a strong and resonant market presence, building a brand that is recognised and respected worldwide